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I’m a communications and brand partnerships professional who’s spent the last two decades shaping stories for global brands, creators, and cultural institutions.

About me.

My sweet spot is where strategy meets creativity — the moment a complex brief or a half-formed idea turns into something that actually lands.

I’m the person teams call when they need to make people feel something — to translate a brand’s big idea into a story that moves culture forward. I think about human behavior first, then build campaigns that meet people where they are.

I dream big (yes, sometimes involving a celebrity on horseback at an awards show), but I’m just as committed to thoughtful execution. I’ll chase the hit when it’s there — and tell you honestly when it’s not.

What drives me is connection: helping brands, communities, and audiences find each other through stories that matter — whether that’s through communications strategy, public relations, brand partnerships, or live events.

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My work-ethic was cultivated beginning at the age of 12 years old when I started working at my parents’ restaurant. While kids my age were going away to summer camp, and participating in after-school activities, I could be found doing my homework while at the restaurant, serving customers in between ‘solving for X’ and researching and writing book reports.

My dad, Vito, seen in the image on the right.

I was born in Italy and moved to the U.S. with my family when I was four, growing up in Queens and later in the New York City suburbs. The third of four children, I was the one most drawn to conversation, creativity, and helping others.

I gravitated toward the performing arts more than sports—singing through school and ultimately leading my senior-year musical. My nonno’s love of opera shaped my own appreciation for storytelling and emotion, long before I knew those would become central to my career.

I worked at my parents’ restaurant until it closed during my father’s illness, an experience that taught me resilience and responsibility early on. Through college at Fordham University, I balanced classes with jobs in public relations and retail, learning the value of adaptability and follow-through.

After earning a degree in Anthropology, I joined a small PR firm full-time and discovered that communications is really about understanding people—their motivations, their needs, and the stories that connect them. Even at that first job, working with clients like The Original SoupMan of Seinfeld fame, I knew I’d found the work that made sense to me.

After several years in small-agency PR, I joined Sunshine Sachs — a move that felt like stepping onto a bigger stage. It was there that I refined my craft and expanded my focus beyond traditional media relations into talent relations, brand integration, and large-scale campaign strategy.

During nearly a decade at Sunshine Sachs, I led communications and partnerships for clients across tech, entertainment, lifestyle, and social impact — from consumer PR for Instagram and GIPHY, to campaigns for The Webby Awards and The Game Awards, to creator partnerships with iJustine and Joey Graceffa. I also worked on initiatives for nonprofits like Save the Children and civic institutions across New York, learning how to build stories that balance cultural resonance with clear strategic outcomes.

What I quickly learned was that, while clients may seem worlds apart, there are always ways to connect the dots — leveraging relationships with media, city leaders, and brands to create shared opportunities. PR may have its silos, but the real impact comes from finding overlap and using it to everyone’s advantage.

Throughout my time at Sunshine Sachs, I experienced many highs and a few challenges that became defining lessons. I spent years studying empathy — not just as a personal pursuit but as a leadership tool — applying what I learned to how I managed teams and mentored colleagues. As I grew, I took responsibility for helping others grow too, guiding emerging communicators toward their next chapter.

There were countless moments I’m proud of, from seeing campaigns take off to creating my own GIFs that made it into the GIPHY library. But some of the most meaningful milestones came from the balance between my personal and professional worlds. Through friends in the media, my partner Jon and I were selected as one of 16 couples to be married live on Good Morning America — a surreal but fitting reminder of how storytelling connects every part of life.

At Mozilla, I led communications, brand partnerships, and cultural storytelling across global campaigns and events — helping evolve how people see and experience Firefox and its family of products.

One of my proudest moments was bringing Disney Pixar and Firefox together for the global Turning Red partnership — a collaboration that blended storytelling, fandom, and purpose in a way that introduced Firefox to new audiences worldwide.

As communications lead for the Rise25 Awards in Berlin and Dublin, I oversaw every detail — from red-carpet logistics to post-event press coverage — while securing A-list talent participation that positioned Mozilla as a cultural brand at the intersection of creativity and technology.

I also led communications for Reclaim the Internet in Berlin, shaping the event’s narrative to ensure Mozilla’s mission resonated with press, partners, and attendees.

In Chicago, I conceptualized and executed “Free to Browse,” a campaign celebrating creators and small businesses that delivered standout earned media and genuine community impact.

Beyond campaigns, I served as Chair of Pridezilla, Mozilla’s LGBTQIA+ employee resource group, where I led programming, partnerships, and community engagement across the company — helping shape inclusive storytelling both internally and externally.

Above all, I bring equal parts creativity, strategy, and empathy — a mix that’s allowed me to build trust across teams, nurture ideas from spark to spotlight, and help brands connect with people in meaningful ways.

Contact me.

Every project I’ve taken on — from grassroots campaigns to global brand partnerships — has been about one thing: connection. Whether it’s connecting a brand to its audience, an idea to its moment, or a story to the people who need to hear it most, that’s the work that keeps me inspired.

I live in New York with my husband, Jon, and our dog, Luigi, where I’m continuing to collaborate with people and companies who care about purpose-driven storytelling and meaningful impact.

If you’d like to connect — about work, collaboration, or just to say hello — you can reach me by LinkedIn or via the email form to the right. I look forward to hearing from you.

Ciao for now!